|
Our long-term experience allows of more than 20 years within different markets, as well as in market research allows us to quickly analyze and to assess the situational issues. We are oriented towards solutions and always take the positive and creative approach to find what is best for our clients.
As we are deeply rooted in technology and methodology of the information age, we have built an international network we can fall back for solving real problems. Many things have changed in the last years regarding marketing and its communication structure. As open-minded marketers we are following the contemporary developments very closely and have good reasons to say "we are up-to-date".
As we are of a creative nature we like to be involved the generation of new ways, including associations of the creative mix between new and existing ideas or concepts. Our aim is to improve marketing impact by researching contemporary habits of consumers and clients to find more efficient methods to get to their heart and brain!
Marketing as well as Marketing communication has changed profoundly in the last years and today we probably may have skip a couple of classic principles for advertising like the four "P's"
-Product -Price -Place -Promotion
With the existence of the web and its facilitation for communication consumers have changed their habits and demands against the trade and industry. Millions of people are now generating their income from the web and this revolution is going on in such a speed that the old traditional marketing principles may become obsolete.
The new era marketing involves the consumer in the "marketing process" and new theories are coming up how f´to describe the new approach. One of which we find very convincing comes from the South African author formulated that marketing today may hinge on Six C's:
- Content - Commerce - Community - Context - Customization - Conversation
Amelios Marketing looks at this model as efficient and does justice to what happens right now - as new marketing channels are created constantly and filled with consumers distributing news via social media and other sites....
To be followed!
Melchior Lippisch
|
