The task:
Development of marketing communication
for a new company within the vascular surgery, marketing „vascular grafts“ to an almost saturated market, at a very late point of entry to this particular niche-market. The product-line consisted of „me-too“ products, for which we had the pleasure to create of a new campaign.The company's name ís „Jotec GmbH“, developing and marketing vascular medical devices.
It was an amazing exercise as we joined forces with the company’s marketing- and sales management–team to analyse all visuals, copy and slogans from the different competitors in order to come up with unique ideas. An awe-inspiring process where we had our brains running hot and ideas float – looking at a wall with brochures of all competitors like tapestry, giving us daily food for our creative process.
In the two decades of our activity we have had many opportunities to work out some unique concepts for marketing communication in print – and web media. Here‘s how we started for Dow Corning European Healthcare center in Sophia Antipolis.
The company is the Pioneer of Silicon and had developed brillant implants for hand-surgery together with the famous American surgeon Professor Alfred Swanson from Michigan.
Dow Corning's advertising and print material for European markets at the time before the change, did not reflect the quality of the products, nor the positioning as the outstanding leader, which they were in this niche! Hand-surgery is a differentiated and demanding discipline which requires high level surgical skills.
We received the order and chance for creating a new style to turn this around which you may obtain from the design of the brochures and the photography put in place. ( See below)
Amelios Marketing is based in south of France, we work internationally on a number of projects within healthcare, as well as in other areas of business. Amelios Marketing, recently has entered the Real Estate Market and promotes and markets properties in the south of France. Our specialized web pages can be found under French Riviera Real-Estate
Is Web 2.0 an option to change and improve communication patterns in for Healthcare ?
Do you believe it can be a means to improve sections and services?
Can it bring the healthcare providers together?
Will it offer new options for progressing professional education by continuous dialogue?
Well, the answers might be quite diverse as the time factor within the medical profession may limit their space for ongoing communication,
But would this limit keep us away from getting in there?
Our concept fort beginning the Vascular conversation here
Amelios Marketing Consulting is an independent marketing service partner, inside and outside healthcare based in Opio, South of France. We provide solutions for international off- and online marketing for a variety of different businesses.
Based on our extensive experience, we offer complete services for market-introduction, starting with:
Market research,
Strategic planning
Development of an adapted European infrastructure
Identification of partners and distributors
Distribution- and Sales Management
Assistance in finding adequate staff
Marketing Communication
With our expertise in marketing communication we can create and/or assimilate the corporate identity and communication to the European mentality and environment. We are assisting in development of material for documentation, advertising and provide efficient online and offline marketing support.
Our services include the organization of promotional -/scientific events and tailor made solutions for our clients' specific requirements.
If you are interested in our services please contact us by e-mail info@amelios.net We look forward to hearing from you
The task:
In the two decades of our activity we have had many opportunities to work out some unique concepts for marketing communication in print – and web media. Here‘s how we started for Dow Corning European Healthcare center in Sophia Antipolis.
Amelios Marketing is based in south of France, we work internationally on a number of projects within healthcare, as well as in other areas of business. Amelios Marketing, recently has entered the Real Estate Market and promotes and markets properties in the south of France. Our specialized web pages can be found under French Riviera Real-Estate
Is Web 2.0 an option to change and improve communication patterns in for Healthcare ?
